Published : March 11, 2024, Updated : March 22, 2024

How to Export Herbal Products from India- A Complete Guide 2024

How to Export Herbal Products from India- A Complete Guide 2024

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Ayurvedic products from India are gaining popularity globally. In 2021 alone, their export value reached around $539 million. To boost this further, the Ministry of Ayurveda, Yoga & Naturopathy, Unani, Siddha, and Homoeopathy (AYUSH) supports exporters in many ways. They offer financial aid and help with technology upgrades.

AYUSH also encourages exporters to join trade fairs and international meetings. Additionally, they provide quality certifications like AYUSH mark and Premium mark to ensure products meet global standards. This support helps Indian exporters establish a strong presence in the international market and meet the increasing demand for Ayurvedic goods.

The Global Appeal of Ayurvedic Products

In recent years, the global market for ayurvedic products has experienced a remarkable surge in demand, driven by a growing appreciation for Ayurveda, an ancient Indian system of medicine emphasizing natural healing and holistic well-being. This upsurge is propelled by consumers worldwide seeking alternative and sustainable healthcare solutions, thus transforming the export of ayurvedic products into a lucrative industry.

With roots tracing back thousands of years, Ayurveda offers a distinctive approach to wellness by integrating herbal remedies, dietary guidelines, and lifestyle practices. Its effectiveness in promoting health and treating various ailments has garnered international recognition, fueling an escalating demand for authentic ayurvedic products across the globe.

The export market for ayurvedic products encompasses a diverse array of herbal formulations, including dietary supplements, skincare solutions, hair care products, and medicinal preparations. These formulations harness the power of natural ingredients such as herbs, plants, minerals, and animal extracts, all deeply rooted in Ayurvedic tradition.

India stands out as a leading exporter of ayurvedic products, owing to its rich heritage in Ayurveda and abundant biodiversity. The country’s vast botanical resources serve as the foundation for numerous ayurvedic formulations, while its expertise in traditional medicine manufacturing ensures the production of high-quality herbal products.

The global demand for ayurvedic products reflects a growing consumer preference for natural alternatives to conventional pharmaceuticals. Heightened concerns regarding synthetic chemicals and their potential side effects on health and the environment have spurred individuals to seek holistic approaches like Ayurveda.

Furthermore, the resurgence of interest in Ayurveda is bolstered by its alignment with modern wellness trends, such as clean living and sustainability. As consumers increasingly prioritize products that are gentle on both their bodies and the planet, ayurvedic offerings emerge as compelling choices, resonating with a broader audience seeking harmony and balance in their lives.

In essence, the burgeoning demand for ayurvedic products underscores a broader shift towards holistic health and well-being, positioning Ayurveda as a cornerstone of the global wellness industry. With its time-tested principles and natural remedies, Ayurveda continues to captivate and inspire individuals worldwide on their journey towards optimal health and vitality.

Export of Top Ayurvedic Products from India

Ayurvedic products from India are gaining attention worldwide for their numerous benefits in healthcare and beauty. Among the top categories exported are essential oils, skincare items, and health supplements.

Essential Oils
Made from organically grown flowers and herbs, Ayurvedic essential oils are exported for their use in aromatherapy. Some popular ones include rose, sandalwood, cinnamon, basil, and orange essential oils.


Ayurvedic ingredients are incorporated into various skincare products like hair masks, toners, face masks, serums, and hair oils. These products are favored for their natural and gentle properties, promoting healthy and glowing skin.

Health Supplements and Consumables

Amid the COVID-19 pandemic, people worldwide are seeking healthier lifestyle alternatives. This has led to increased demand for Ayurvedic health supplements and consumables such as turmeric, neem extracts, Chawanprash (a herbal jam), Ashwagandha, and herbal teas. These products offer natural ways to support overall health and immunity.

How to Export Ayurvedic Products from India?

Exporting Ayurvedic products from India involves several steps. Here’s a simplified guide in five steps:

Registration and Compliance: Register your business with relevant authorities and obtain necessary licenses and permits for exporting Ayurvedic products. Ensure compliance with regulatory agencies such as the Food Safety and Standards Authority of India (FSSAI) and the Ministry of AYUSH.

Product Listing and Documentation: List your Ayurvedic products with appropriate government agencies and obtain necessary documentation, such as product approval from the Ministry of AYUSH. Ensure that your products meet the required standards and regulations for export.

Shipping Arrangements: Arrange for shipping logistics, including selecting a reliable freight forwarder or shipping company experienced in handling Ayurvedic products. Coordinate transportation, packaging, and customs clearance procedures to ensure smooth shipping to the destination country.

Payment Methods and Terms: Establish payment methods and terms for international transactions. Consider options such as letters of credit, wire transfers, or online payment platforms that offer secure and efficient payment processing. Clearly define payment terms with buyers to avoid any misunderstandings.

Quality Control and Assurance: Implement stringent quality control measures to ensure the integrity and safety of your Ayurvedic products throughout the export process. Conduct quality checks at various stages, from manufacturing to packaging, to maintain product quality and meet international standards.

Market Research and Targeting: Conduct market research to identify potential markets and target demographics for your Ayurvedic products. Tailor your marketing strategies and distribution channels to effectively reach and engage with your target audience in the destination country.

By following these comprehensive steps, you can navigate the export process for Ayurvedic products from India successfully, from registration and compliance to shipping and payment, while ensuring product quality and market suitability.

Essential Documents for Exporting Ayurvedic Products from India

Exporting Ayurvedic products from India involves obtaining specific documents and licenses tailored to product type, destination, and shipping method. Here’s a simplified breakdown of the key requirements:

  • Import Export Code (IEC): Mandatory for all exporters.
  • Product Approval from AYUSH: Required for manufacturers.
  • Free Sale Certificate: Needed for exporting Ayurvedic supplements and medicines.
  • FSSAI License: Essential for exporting consumables.
  • FDA Registration and Labeling: Compliance with FDA regulations and labeling standards.
  • NPOP Certification: Necessary for exporting organic products.

Additional Certificates:

  • Inspection Certificate: Ensures safety regarding contamination by heavy metals or pesticides.
  • Safety and Quality Certificate: Independent review submitted by the manufacturer.

These documents ensure compliance with regulations and quality standards, facilitating the smooth export of Ayurvedic products from India.

Legal and Regulatory Requirements for Exporting Ayurvedic Products from India

Thorough compliance with legal and regulatory requirements is essential for successful export operations.

  • Legal and regulatory compliance is essential for exporting Ayurvedic products from India.
  • Adherence to ayurvedic product regulations ensures quality, safety, and compliance.
  • Exporters must follow standards for manufacturing, packaging, labeling, and distribution.
  • Proper export documentation, including invoices and permits, is necessary for smooth transit.
  • Compliance with customs regulations is vital for meeting legal requirements.
  • Maintaining quality control standards, such as GMP, is crucial throughout the production process.
  • Regular inspections and testing procedures help ensure product integrity.
  • Licensing requirements may vary depending on destination countries.
  • Exporters should research and understand specific licensing requirements for each market.

Packaging and Labeling Guidelines For Ayurvedic Products

Packaging and labeling guidelines are crucial for exporting Ayurvedic products, ensuring compliance with international regulations and maintaining product integrity. These guidelines encompass specific requirements tailored to the unique nature of Ayurveda and natural remedies.

Export packaging requirements for Ayurvedic products focus on using durable materials that protect items during transportation. Proper sealing prevents contamination or tampering, while incorporating essential labeling elements onto packaging ensures clear identification and information for consumers.

Labeling regulations for herbal exports vary by country, necessitating familiarity with target market requirements. These regulations typically mandate accurate ingredient information, including botanical names and proportions, clear usage instructions, and any necessary cautionary statements or warnings.

In addition to country-specific regulations, adhering to international packaging standards for natural remedies is advisable. These standards prioritize environmentally friendly materials, minimizing packaging waste, and promoting sustainable practices throughout the supply chain.

By following packaging and labeling guidelines, businesses can ensure their Ayurvedic products meet regulatory requirements while conveying trustworthiness and authenticity in international markets. This adherence not only facilitates smoother export processes but also enhances consumer confidence in the quality and safety of Ayurvedic products worldwide.

Overcoming Trade Barriers: Exporting Ayurvedic Products Worldwide

When venturing into international trade with Ayurvedic products, exporters face specific hurdles like export restrictions and certification requirements. These barriers are in place to ensure products meet global health and safety standards, prioritizing consumer protection.

Export restrictions on herbal medicines vary across countries, making it crucial for exporters to understand each market’s regulations. Navigating these restrictions ensures compliance with import rules, avoiding legal issues.

Certifications are vital for global Ayurvedic product exports. These certifications demonstrate adherence to international health and safety standards, assuring consumers and regulators of product quality and authenticity.

By addressing export restrictions and obtaining necessary certifications, exporters can effectively overcome international trade barriers. This not only ensures regulatory compliance but also opens doors to global markets, bolstering the reputation of Ayurveda as a trusted healing system.

Promoting Your Exported Ayurveda Products

It’s vital you promote your exported Ayurveda Products. Here’s how:

  • Effective marketing strategies are essential for promoting exported Ayurveda products.
  • Utilize online marketing to reach a global audience interested in herbal remedies.
  • Target importers with established networks in the industry for increased visibility.
  • Collaborate with reputable importers to enhance product credibility.
  • Leverage social media, SEO, and content marketing to showcase product benefits.
  • Highlight the uniqueness of Ayurvedic products to attract potential customers.
  • Establish a strong online presence to reach a wider customer base.
  • Utilize digital platforms for targeted advertising campaigns.
  • Partner with distributors specializing in natural health products.
  • Ensure products are available through traditional retail channels.
  • Explore e-commerce platforms catering to health-conscious consumers.
  • Expand distribution networks to reach different regions effectively.
  • Foster partnerships with wholesalers to enhance product accessibility.
  • Conduct market research to identify potential distribution channels.
  • Continuously evaluate and adjust marketing strategies for optimal results.

Final Note

Exporting Ayurvedic products from India presents immense opportunities but also requires careful planning and adherence to regulations. By following the comprehensive guide provided, including registration, compliance, documentation, packaging, labeling, and marketing strategies, exporters can successfully navigate the global market. Remember, quality assurance and customer satisfaction are paramount. With dedication and strategic approach, Ayurvedic products can make a significant impact on the global wellness industry while promoting the rich heritage of traditional Indian healing practices.


What are the main products exported under AYUSH?
Key export commodities under AYUSH include herbal and health supplements, along with beauty and personal care products.

Which countries import ayurvedic products from India?
India exports Ayurvedic products to nations like the USA, UAE, and Japan, among others, reflecting the global appeal and demand for traditional Indian wellness solutions.

Which medicinal plants are exported from India?
India exports various medicinal plants, including barberry, liquorice, bael, isabgul, atis, long pepper, brahmi, and Ashwagandha, contributing to the global herbal medicine market.

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